Why customers behave the way they do and what you can do to influence their behaviour

• Read Time : 4 mins

• Tags
• sunk cost fallacy
• loss aversion
• OnePlus
• Zara
• Amazon Prime
• Sensodyne
• expert bias
• scarcity effect
• Behavioural science
• Starbucks
• Bagpiper whisky
• social proof
• The Economist
• fear of regret