
A Merger Is Not an Idea
Why the Omnicom - Interpublic deal reveals a deeper failure of imagination in advertising

Shekar Swamy
MD & Group CEO, R K SWAMY Ltd
Data breaches are inevitable. Here’s what you can do to minimise damage

Most data breaches are due to human errors or the predictability of our behaviour. That’s what makes them hard to prevent. In any data breach, the most important question is how much Personally Identifiable Information (PII) is lost. The PII could be name, address, email address, date of birth, telephone number, clear text / weakly hashed password, passport/Pan/Aadhar details, credit / debit cards numbers, CVV.
This data is usually sold on the blackmarket and the market value of each record is dictated by the type of PII available. This makes startups like BigBasket, Zomato, Paytm etc—which have millions of active users—a prime target for data breach attacks. In BigBasket’s case, the PII of 20 million users was breached.
Some of the common causes of data breaches are

Founding Fuel is sustained by readers who value depth, context, and independent thinking.
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Founding Fuel is sustained by readers who value depth, context, and independent thinking.
If this essay helped you think more clearly, you may choose to support our work.


Software specialist
Achyut is a software geek from Mumbai. He spent the first decade-and-half of his career designing and implementing banking solutions all over the world. He then worked with a startup building products in the Fraud and Data Analytics space. He currently works with data and machine learning at a Singapore startup. He has also contributed to the tech stack at Founding Fuel.
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Why the Omnicom - Interpublic deal reveals a deeper failure of imagination in advertising

Shekar Swamy
MD & Group CEO, R K SWAMY Ltd
Why the Omnicom - Interpublic deal reveals a deeper failure of imagination in advertising

MD & Group CEO | R K SWAMY Ltd

Armed with a diary and pen, I set out on a solo two-and-a-half-month ‘journalling adventure’ through Malaysia and Indonesia. Every little self-musing helped me remember my old self and awaken a new one

Piya Bose
Founder, Girls On The Go & Cave of Plato
Armed with a diary and pen, I set out on a solo two-and-a-half-month ‘journalling adventure’ through Malaysia and Indonesia. Every little self-musing helped me remember my old self and awaken a new one

Founder | Girls On The Go & Cave of Plato

What prolonged global conflicts mean for Europe, China—and India’s narrowing strategic space.

Vivek Y. Kelkar
Researcher, Analyst & Columnist on Geo-economics, Geopolitics and Sustainability
What prolonged global conflicts mean for Europe, China—and India’s narrowing strategic space.

Researcher, Analyst & Columnist on Geo-economics, Geopolitics and Sustainability
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