Rahul Sharma of Micromax on the greatest battle of his life

The co-founder shares the high points of his entrepreneurial journey and his next big, hairy, audacious bet.

Rohin Dharmakumar

Rahul Sharma is fighting the biggest battle of his life. He wants to take on China's Xiaomi and catapult Micromax to be among the world's five largest handset makers. His is a remarkably sharp mind at work to build the entity out into a powerhouse that puts the customer at the centre of everything Micromax does. To do that, Sharma double hats as a store salesman to put his finger on the pulse of what people want. The inputs go into the the company's development efforts. And no product, at Micromax is launched without asking two key questions: What is unique about the offering? How does it fulfil customer needs? His next big ambition is to create at least 5,000 mini entrepreneurs within Micromax.

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About the author

Rohin Dharmakumar
Rohin Dharmakumar



Rohin's degrees were fairly predictable, even stereotypical, for a south Indian working class kid born in the 70's – an undergraduate in engineering followed by a post-graduate in management. Both back to back of course, in keeping with the popular Indian belief of finishing your education in one continuous stretch before starting one's career. Thankfully, his career has been quite the opposite.

Starting in 2001 with a venture-funded IT consulting company with an "e" in its name (unfortunately just as the dotcom boom was starting to crater) he's worked across a diverse set of sectors that's finally culminated in entrepreneurship. These included being a business analyst in an IT services company; a partner in a leading global PR firm; a business journalist with Forbes India; and finally, a bootstrapped, early-stage entrepreneur building a mobile startup in easily the best place to do so in India – Bangalore.

Though serendipitous at first glance, in hindsight he's come to realize there was a pattern to his career: he was unconsciously moving away from large corporations and their structured job roles towards smaller, nimbler and more independent companies and roles. He was progressing through roles with increasingly greater freedom to engage his curiosity, utilize his interests, and validate his ideas. Thus, in many ways entrepreneurship is both the culmination and pinnacle of that journey for him.

He will be writing occasionally for Founding Fuel as an inside chronicler of Indian entrepreneurship who's been on multiple sides of the storytelling process. His stories will lie at the intersection of journalism, entrepreneurship and people.

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