
FF Live: Managing Corporate Reputation in the Digital Age
18 takeaways on crisis management and trust-building
Founding Fuel

A curated selection on leadership under uncertainty.
Leadership is often discussed through frameworks, traits, or styles. But the moments that shape institutions rarely arrive in neat or predictable ways. They demand judgment—about timing, trade-offs, people, and consequence—often under conditions of uncertainty.
This Collection brings together Founding Fuel’s most enduring work on leadership across business, policy, education, and public life. These essays and conversations focus less on performance and more on sensemaking: how leaders interpret context, surface blind spots, and act when there are no obvious answers.
Read together, they reflect a view of leadership not as a role or title, but as a responsibility exercised when clarity is scarce and decisions carry weight.
(This Collection reflects our editorial judgment at a point in time. We revisit and refine it as our thinking evolves.)

18 takeaways on crisis management and trust-building
Founding Fuel

Gig-mindsetters are any entity’s secret weapon in these volatile times. Who exactly are they, and how can leaders nurture them? Jane McConnell, Ravi Venkatesan, and Santosh Desai offer different lenses to understand and encourage this new breed
Founding Fuel

Should you replace an effective but dishonest guy with an honest but ineffective individual?
Subroto Bagchi
Author, entrepreneur and philanthropist

In the shadow of the Air India AI171 tragedy, the Tata Group faces a crucible moment—echoing a corporate crisis from four decades ago that still defines leadership under pressure
Satish Pradhan
Independent Consultant

In an age of noise, overload and drifting meetings, facilitation is no longer a “tool”, it’s a core leadership discipline
Kavi Arasu
Works at the intersection of people, systems, and organisational change

The inside story of how Chanda Kochhar let hubris and greed implode her trail-blazing career at ICICI Bank
Indrajit Gupta
Co-founder and Director

An insider's account of what went wrong with a brilliant 20-something IIT dropout’s entrepreneurial journey
Haresh Chawla
Investor