Ask Bagchi
The difference between taking a risk and risky behaviour
Taking a bet opens up opportunities, but first ask yourself -what can I bet on, without betting the company?
Columns
Stories At Work
Why don't strategies stick?
Narratives are much more memorable than bullet points on a PowerPoint slide when trying to make your teams understand your strategy
New Rules of Business
How to get customers to own your brand
Companies as diverse as Airbnb and PepsiCo India are involving proactive consumers to gain competitive advantage
Private Unlimited
Is Old the New Useless?
What leads to the belief that twenty-first century companies cannot be created by people over 30? Or 40? Or even 50?
Dispatches from China
How Beijing Genomics Institute became the world’s largest gene sequencer
BGI's secret sauce: an endless curiosity, a unique low-cost platform and a willingness to take on ambitious projects
Cautionary Tales
How not to spend your capital
Scarce capital forces you to think harder about your problems, including potential ones.
New Rules of Business
Develop a Growth Hacker's mindset
How to attract users without having to shell out money on traditional marketing activities
Stories At Work
Get out of the clichés trap
How do you ensure that your company's values are not just abstract concepts? Listen and share stories from employees on how they are living these values
Ask Bagchi
Why disagreements between co-founders are good
Disagreements, even occasional anger, lead to better ideas and mutual trust
New Rules of Business
What successful companies do to win customer loyalty
Companies like Amazon, IKEA and Ritz-Carlton are proactive in anticipating customer's needs and nipping problems in the bud
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