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Tag : prosumers

New Rules of Business

How to get customers to own your brand
  • Rajesh Srivastava
  • May 20, 2015 3:05a.m.
  • Strategy and Innovation
How to get customers to own your brand

Companies as diverse as Airbnb and PepsiCo India are involving proactive consumers to gain competitive advantage

  • Read Time : 3 mins
  • Tags
  • Effort justification
  • Prosumers
  • Airbnb
  • PepsiCo India
  • Uber

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