
Five publicity lessons Mahatma Gandhi teaches entrepreneurs
What you can learn about communicative agility from the salt satyagraha

Baba Prasad
President and CEO, Vivékin Group

President and CEO at Vivékin Group
Baba Prasad, president and CEO of Vivékin Group, is a leading thinker in the area of management strategy and innovation. Prasad studied computer science, and artificial intelligence and robotics at universities in India and the USA. He holds a PhD in operations and information management from the Wharton School, University of Pennsylvania. After his PhD, Prasad taught in the business schools at Purdue University, the University of Minnesota, and the University of North Carolina-Charlotte. Students in his MBA courses noted him as insightful and inspiring and he was rated MBA faculty of distinction at Purdue. Prasad is a Sloan Fellow at the Wharton School and a visiting professor at the Center for Exact Humanities at the International Institute of Information-Technology (IIIT-H) in Hyderabad, India, and at the Woxsen School of Business, Hyderabad. He has also been a technology strategy consultant on Wall Street. Prasad's recent book Nimble: How Intelligences Can Create Agile Companies and Wise Leaders (Random House India, May 2015) has won wide praise from CEOs and leading thinkers across the world. Narayana Murthy calls it a "must-read" while Adi Godrej says it "promises to change the thinking on strategy and leadership."
Prasad and his wife, Professor Leela Prasad of Duke University, work during the summers in economically underprivileged elementary schools in Hyderabad. They helped to set up Aksharavani, a school for children of migrant construction workers, in the city. They are currently making a documentary film titled Moved by Gandhi. Prasad lives across two continents, has two daughters and two dogs and is a fitness enthusiast.

What you can learn about communicative agility from the salt satyagraha

Baba Prasad
President and CEO, Vivékin Group

Endless growth, the goal of a Western template of business, is not sustainable. A characteristically Indian model would be to make profit while being mindful of the impact of business on society

Baba Prasad
President and CEO, Vivékin Group

For design thinking to be truly effective, it must be guided by strategic vision

Baba Prasad
President and CEO, Vivékin Group

The essence of “being moved” is being persuaded to act upon your goodness. This holds a lesson for entrepreneurs

Baba Prasad
President and CEO, Vivékin Group

How to be agile while maintaining long-term direction, just like a flock of birds can dynamically swoop and turn, while staying on course

Baba Prasad
President and CEO, Vivékin Group

What the Volkswagen saga is telling us is this: We may get away with cheating for some time because of our good reputation. But we will get caught and the repercussions can be terrible

Baba Prasad
President and CEO, Vivékin Group

Indian innovation and entrepreneurship suffer because they rely too much on the Silicon Valley model without the Valley's infrastructure and ethos

Baba Prasad
President and CEO, Vivékin Group

Strategic agility allows companies to respond quickly to short-term needs while simultaneously keeping long-term good in mind

Baba Prasad
President and CEO, Vivékin Group

Tragedy helps us develop humility, teaches us how to handle growth and inspires us

Baba Prasad
President and CEO, Vivékin Group

How organizations and individuals can achieve success through agility

Baba Prasad
President and CEO, Vivékin Group