Senior Advisor at McKinsey & Co.
Partha is currently the president at the Times of India group and is usually a regular speaker at brand, media, marketing and business forums. But according to him, he has a lot more things to share around the armchair view of sports.
Partha has spent a lifetime in the world of brand, media, marketing and advertising. A product of IIT Kharagpur and IIM Ahmedabad, Partha has worked with Citibank, Ogilvy, Zee, Publicis, BBH and McCann. Partha is an occasional columnist and takes guest lectures at some institutes of repute.
As a Bengali, he is under contractual obligation to like reading, cinema and economics. Beyond that his two biggest passions are Indian classical music and sports.
When the pandemic struck and almost all sports were suspended, fans were left with a void. This pair of armchair enthusiasts talk about how it is making them rethink their relationship with sports—especially when sports returned on TV with empty stadiums and simulated crowd noises
Partha Sinha & Atreyo Sinha
