
A Merger Is Not an Idea
Why the Omnicom - Interpublic deal reveals a deeper failure of imagination in advertising

Shekar Swamy
MD & Group CEO, R K SWAMY Ltd

MD & Group CEO at R K SWAMY Ltd
Shekar Swamy is the MD & Group CEO of R K SWAMY Ltd, the only integrated marketing services group listed on the main board of both the BSE and NSE. Over several decades, he has helped build this world-class enterprise—consistently turning down acquisition offers from multinational companies. His reason: to avoid becoming "a victim of their agenda."
Shekar also served as Adjunct Faculty at Northwestern University's Medill School, where he taught Global Marketing Communications for 20 years.

Why the Omnicom - Interpublic deal reveals a deeper failure of imagination in advertising

Shekar Swamy
MD & Group CEO, R K SWAMY Ltd

In chasing tech transformation, WPP’s board may have overlooked the nuances of its own business. And that could put the company in play

Shekar Swamy
MD & Group CEO, R K SWAMY Ltd

Why did WPP decide to snuff out the identities of three of its most storied agencies—Thompson, Y&R and Wunderman—to create a new entity VML, the world’s largest creative company? The clues lie in the stock markets—and the immense pressures acting on its CEO Mark Read

Shekar Swamy
MD & Group CEO, R K SWAMY Ltd