Skip to main content
Founding FuelFounding Fuel
SS
Shekar Swamy

Shekar Swamy

MD & Group CEO at R K SWAMY Ltd

Shekar Swamy is the MD & Group CEO of R K SWAMY Ltd, the only integrated marketing services group listed on the main board of both the BSE and NSE. Over several decades, he has helped build this world-class enterprise—consistently turning down acquisition offers from multinational companies. His reason: to avoid becoming "a victim of their agenda."

Shekar also served as Adjunct Faculty at Northwestern University's Medill School, where he taught Global Marketing Communications for 20 years.

My Work

A Merger Is Not an Idea
·Business & Strategy

A Merger Is Not an Idea

Why the Omnicom - Interpublic deal reveals a deeper failure of imagination in advertising

SS
Shekar Swamy

Shekar Swamy

MD & Group CEO, R K SWAMY Ltd

Thompson ad mortem. Who cares?
·Business & Strategy

Thompson ad mortem. Who cares?

Why did WPP decide to snuff out the identities of three of its most storied agencies—Thompson, Y&R and Wunderman—to create a new entity VML, the world’s largest creative company? The clues lie in the stock markets—and the immense pressures acting on its CEO Mark Read

SS
Shekar Swamy

Shekar Swamy

MD & Group CEO, R K SWAMY Ltd

Shekar Swamy | Founding Fuel | Founding Fuel