The job of a customer service executive is not just to solve a problem, but also to ensure that the problems don't repeat ever again

• Read Time : 3 mins

• Tags
• Design thinking
• Advertising and marketing
• Disruptive technologies
• future of work
• FreshDesk
• Customer service
• books
• software products

Why the Red Label Kumbh Mela ad backfired and the do’s and don’ts for brand custodians when designing their communication

• Read Time : 5 mins
• 5 Comments

• Tags
• Brooke Bond Red Label tea
• Advertising and marketing
• Surf Excel
• Hindustan Unilever
• Brand communication

The global merger of JWT and Wunderman is a signal of how a new combination of techies and fuzzies might dominate the world of innovation and marketing

• Read Time : 5 mins

• Tags
• Advertising and marketing
• WPP
• JWT
• Wunderman Thompson
• Martin Sorrell
• Big Data
• Mark Read