The R K Swamy Hansa group remains the last man standing, even as almost all the large homegrown advertising-led groups have thrown in the towel. How did the Swamy brothers, Srinivasan and Shekar, pull it off?

• Read Time : 7 mins

• Tags
• market research
• Brahm Vasudeva
• R K Swamy Hansa group
• Neil Vasudeva
• Advertising and marketing
• R K Swamy BBDO
• Shekar Swamy
• BBDO
• Srinivasan Swamy

The job of a customer service executive is not just to solve a problem, but also to ensure that the problems don't repeat ever again

• Read Time : 3 mins

• Tags
• Disruptive technologies
• books
• Customer service
• software products
• FreshDesk
• future of work
• Design thinking
• Advertising and marketing

Why the Red Label Kumbh Mela ad backfired and the do’s and don’ts for brand custodians when designing their communication

• Read Time : 5 mins
• 5 Comments

• Tags
• Hindustan Unilever
• Surf Excel
• Brand communication
• Advertising and marketing
• Brooke Bond Red Label tea

The global merger of JWT and Wunderman is a signal of how a new combination of techies and fuzzies might dominate the world of innovation and marketing

• Read Time : 5 mins

• Tags
• WPP
• Martin Sorrell
• JWT
• Big Data
• Wunderman Thompson
• Mark Read
• Advertising and marketing