Creative marketing in the digital age: How far is too far?
Marketing lessons from the Poonam Pandey episode
Tag : advertising-and-marketing
Strategic Intent
The hare and the tortoise
The R K Swamy Hansa group remains the last man standing, even as almost all the large homegrown advertising-led groups have thrown in the towel. How did the Swamy brothers, Srinivasan and Shekar, pull it off?
The Tao of customer service
The job of a customer service executive is not just to solve a problem, but also to ensure that the problems don't repeat ever again
Hindustan Unilever’s storm in a teacup
Why the Red Label Kumbh Mela ad backfired and the do’s and don’ts for brand custodians when designing their communication
Strategic Intent
The new ‘mad men’ in town
The global merger of JWT and Wunderman is a signal of how a new combination of techies and fuzzies might dominate the world of innovation and marketing
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