Why the Red Label Kumbh Mela ad backfired and the do’s and don’ts for brand custodians when designing their communication

• Read Time : 5 mins
• 5 Comments

• Tags
• Advertising and marketing
• Brand communication
• Hindustan Unilever
• Surf Excel
• Brooke Bond Red Label tea

The global merger of JWT and Wunderman is a signal of how a new combination of techies and fuzzies might dominate the world of innovation and marketing

• Read Time : 5 mins

• Tags
• Advertising and marketing
• JWT
• Mark Read
• Wunderman Thompson
• Big Data
• Martin Sorrell
• WPP