The R K Swamy Hansa group remains the last man standing, even as almost all the large homegrown advertising-led groups have thrown in the towel. How did the Swamy brothers, Srinivasan and Shekar, pull it off?

• Read Time : 7 mins

• Tags
• Srinivasan Swamy
• R K Swamy Hansa group
• R K Swamy BBDO
• market research
• Shekar Swamy
• Neil Vasudeva
• Brahm Vasudeva
• Advertising and marketing
• BBDO

The job of a customer service executive is not just to solve a problem, but also to ensure that the problems don't repeat ever again

• Read Time : 3 mins

• Tags
• books
• Advertising and marketing
• Design thinking
• Customer service
• future of work
• software products
• Disruptive technologies
• FreshDesk

Why the Red Label Kumbh Mela ad backfired and the do’s and don’ts for brand custodians when designing their communication

• Read Time : 5 mins
• 5 Comments

• Tags
• Brooke Bond Red Label tea
• Hindustan Unilever
• Surf Excel
• Advertising and marketing
• Brand communication

The global merger of JWT and Wunderman is a signal of how a new combination of techies and fuzzies might dominate the world of innovation and marketing

• Read Time : 5 mins

• Tags
• Advertising and marketing
• Martin Sorrell
• WPP
• Wunderman Thompson
• Big Data
• Mark Read
• JWT