Advertising & social media, art of conversation, & navigating the unknown
Outrage is a leitmotif of our social media conversations. And it is starting to reach a tipping point
Tag : advertising
Strategic Intent
Building consumer empathy
Why are consumers not buying your brand? Understanding end-users and empathy for them is much more effective in problem-solving than relying merely on gut or tonnes of data
New Rules of Business
Brand friend for life
Most consumers trust earned media - recommendations from friends and family - above all other forms of advertising
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