Entrepreneurs operate in an environment where consumers want the best a capitalist society can offer, but insist on protectionism of the kind only a socialist system confers

• Read Time : 3 mins

• Tags
• startups
• Kunal Shah
• entrepreneurship
• National policy on software products
• Behavioural science
• Amit Ranjan
• Kathryn Haun
• Make in India
• Silk Road
• books
• innovation
• Bhavish Aggarwal
• cryptocurrency

In this video, Kunal Shah, founder and chairman of FreeCharge, talks about the behavioural insights behind FreeCharge and how trust in people gets you the best outcomes

• Play Time : 43 mins

• Tags
• FreeCharge
• Behavioural science
• Entrepreneurship
• Kunal Shah

Why customers behave the way they do and what you can do to influence their behaviour

• Read Time : 4 mins

• Tags
• expert bias
• OnePlus
• The Economist
• Behavioural science
• scarcity effect
• Amazon Prime
• social proof
• fear of regret
• Starbucks
• sunk cost fallacy
• loss aversion
• Sensodyne
• Zara
• Bagpiper whisky