In this video, Kunal Shah, founder and chairman of FreeCharge, talks about the behavioural insights behind FreeCharge and how trust in people gets you the best outcomes

• Play Time : 43 mins

• Tags
• Behavioural science
• Kunal Shah
• Entrepreneurship
• FreeCharge

Why customers behave the way they do and what you can do to influence their behaviour

• Read Time : 4 mins

• Tags
• Bagpiper whisky
• OnePlus
• The Economist
• scarcity effect
• Sensodyne
• loss aversion
• expert bias
• social proof
• Amazon Prime
• sunk cost fallacy
• Starbucks
• Zara
• Behavioural science
• fear of regret