In this video, Kunal Shah, founder and chairman of FreeCharge, talks about the behavioural insights behind FreeCharge and how trust in people gets you the best outcomes

• Play Time : 43 mins

• Tags
• FreeCharge
• Behavioural science
• Entrepreneurship
• Kunal Shah

Why customers behave the way they do and what you can do to influence their behaviour

• Read Time : 4 mins

• Tags
• Behavioural science
• sunk cost fallacy
• social proof
• Sensodyne
• fear of regret
• loss aversion
• OnePlus
• expert bias
• Amazon Prime
• Zara
• scarcity effect
• Starbucks
• The Economist
• Bagpiper whisky