Entrepreneurs operate in an environment where consumers want the best a capitalist society can offer, but insist on protectionism of the kind only a socialist system confers

• Read Time : 3 mins

• Tags
• books
• cryptocurrency
• Kathryn Haun
• Bhavish Aggarwal
• Silk Road
• innovation
• National policy on software products
• Amit Ranjan
• entrepreneurship
• Kunal Shah
• startups
• Behavioural science
• Make in India

In this video, Kunal Shah, founder and chairman of FreeCharge, talks about the behavioural insights behind FreeCharge and how trust in people gets you the best outcomes

• Play Time : 43 mins

• Tags
• FreeCharge
• Entrepreneurship
• Behavioural science
• Kunal Shah

Why customers behave the way they do and what you can do to influence their behaviour

• Read Time : 4 mins

• Tags
• Starbucks
• Amazon Prime
• sunk cost fallacy
• Bagpiper whisky
• OnePlus
• scarcity effect
• Sensodyne
• Zara
• The Economist
• loss aversion
• fear of regret
• social proof
• Behavioural science
• expert bias