Entrepreneurs operate in an environment where consumers want the best a capitalist society can offer, but insist on protectionism of the kind only a socialist system confers

• Read Time : 3 mins

• Tags
• Kathryn Haun
• Behavioural science
• startups
• Silk Road
• Make in India
• Kunal Shah
• entrepreneurship
• innovation
• National policy on software products
• Bhavish Aggarwal
• Amit Ranjan
• cryptocurrency
• books

In this video, Kunal Shah, founder and chairman of FreeCharge, talks about the behavioural insights behind FreeCharge and how trust in people gets you the best outcomes

• Play Time : 43 mins

• Tags
• FreeCharge
• Behavioural science
• Kunal Shah
• Entrepreneurship

Why customers behave the way they do and what you can do to influence their behaviour

• Read Time : 4 mins

• Tags
• Behavioural science
• Sensodyne
• social proof
• Bagpiper whisky
• The Economist
• expert bias
• scarcity effect
• sunk cost fallacy
• Starbucks
• loss aversion
• Amazon Prime
• Zara
• OnePlus
• fear of regret