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Tag : behavioural-science

New Rules of Business 2.0 / Disruptors

Kunal Shah: ‘Understanding humans is core to great businesses’
  • Rajesh Srivastava
  • Jan 13, 2017 9:01a.m.
  • Strategy and Innovation
Kunal Shah: ‘Understanding humans is core to great businesses’

In this video, Kunal Shah, founder and chairman of FreeCharge, talks about the behavioural insights behind FreeCharge and how trust in people gets you the best outcomes

  • Play Time : 43 mins
  • Tags
  • Behavioural science
  • Kunal Shah
  • Entrepreneurship
  • FreeCharge

New Rules of Business

How Zara, Sensodyne and others use behavioural science to unlock value
  • Rajesh Srivastava
  • Jun 22, 2015 3:06p.m.
  • Strategy and Innovation
How Zara, Sensodyne and others use behavioural science to unlock value

Why customers behave the way they do and what you can do to influence their behaviour

  • Read Time : 4 mins
  • Tags
  • Bagpiper whisky
  • OnePlus
  • The Economist
  • scarcity effect
  • Sensodyne
  • loss aversion
  • expert bias
  • social proof
  • Amazon Prime
  • sunk cost fallacy
  • Starbucks
  • Zara
  • Behavioural science
  • fear of regret

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