July 21: The surprising connection between Maggi and Mahabharat; John Lewis on how to get into good trouble; why WFH isn’t new

• Read Time : 3 mins

• Tags
• Consumer Behaviour
• Brand loyalty
• Boris Becker
• John Lewis
• David Remnick
• Work From Home
• Andre Agassi

How Starbucks engages all five senses to create a memorable experience and turn customers into brand advocates

• Read Time : 4 mins

• Tags
• Brand advocate
• The experience economy
• Starbucks
• Brand loyalty