Just Do It, Again
Iconic brands have a strong core. Any attempt to transform the core, driven by big consumer and lifestyle changes, can be particularly tricky, as global sportswear brand Nike discovered recently
Tag : brand-promise
New Rules of Business
A Brand Is Not Enough. Create a Cool Brand
A brand merely satisfies customers by delivering on its promise. A cool brand helps us shape our identity, enhance our self-esteem and project ourselves to the rest of the world
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