A Facebook Live conversation with Piyul Mukherjee from Quipper Research; Damodar Mall from Reliance Retail; and Ashwin Suresh from Pocket Aces

• Play Time : 47 mins

• Tags
• digital trends
• Digital Media
• TikTok
• understanding consumers

Is it a passing fad? Is it here to stay? A multimedia story on what’s driving the phenomenon

• Read Time : 4 mins

• Tags
• understanding consumers
• Digital Media
• TikTok
• digital trends