The owner of KFC and Pizza Hut, once the darling of China's fast food sector, has lost substantial ground due to repeated scandals and plain brand fatigue. Post its split from the parent Yum Brands, can Yum China get its mojo back?
Tag : kfc
Yum China: Can it become ‘finger lickin’ good’ again?
Dispatches from China
How KFC battled the eight-legged chicken (and other stories)
Rumours and planted stories can make or mar a brand’s fortunes. Here's how to counter - or not counter - them