Is it even a super app? Or a coalition loyalty programme? A loyalty business veteran dissects the challenges and complexities the Tatas—and customers—will have to grapple with

• Read Time : 8 mins
• 1 Comment

• Tags
• Super app
• loyalty programmes
• Tata group
• coalition loyalty programme
• Tata Neu

The Zomato Gold membership programme was a runaway success, but the inherent conflict at the heart of the scheme has sparked off a huge battle between the aggregator and restaurants. For Zomato, shifting the focus of diners from discounts to loyalty may be the best way forward

• Read Time : 11 mins
• 2 Comments

• Tags
• Deepinder Goyal
• Zomato Gold
• loyalty programmes
• food aggregators