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Tag : lux-soap

New Rules of Business

A Brand Is Not Enough. Create a Cool Brand
  • Rajesh Srivastava
  • Jul 30, 2015 5:07a.m.
  • Strategy and Innovation
A Brand Is Not Enough. Create a Cool Brand

A brand merely satisfies customers by delivering on its promise. A cool brand helps us shape our identity, enhance our self-esteem and project ourselves to the rest of the world

  • Read Time : 4 mins
  • 1 Comment
  • Tags
  • Brand promise
  • Marketing
  • Brand
  • Lux soap
  • BMW

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