New Rules of Business
Reputation Management: What to Do When Your Brand Is Hit by a Scandal
![Reputation Management: What to Do When Your Brand Is Hit by a Scandal](https://d25ecq9zgd9hts.cloudfront.net/img/content/airbnb.jpg)
As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work
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New Rules of Business
As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work
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