WPP’s Existential Dilemma: Falling Prey to the AI Narrative
In chasing tech transformation, WPP’s board may have overlooked the nuances of its own business. And that could put the company in play
Tag : mark-read
Thompson ad mortem. Who cares?
Why did WPP decide to snuff out the identities of three of its most storied agencies—Thompson, Y&R and Wunderman—to create a new entity VML, the world’s largest creative company? The clues lie in the stock markets—and the immense pressures acting on its CEO Mark Read
Strategic Intent
The new ‘mad men’ in town
The global merger of JWT and Wunderman is a signal of how a new combination of techies and fuzzies might dominate the world of innovation and marketing
Editors Picks
Latest