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WFH Daily #147:How to become a genius
August 17, 2020: How to become a genius; The future of WFH; Don’t cut on marketing; How to argue when at WFH
Tag : marketing
The march of China’s ‘glocalised’ brands
Doreen Wang, global head of BrandZ Millward Brown, on whether China can move beyond its cheap reputation
Dorie Clark on defining your personal brand
“If three people call you a horse, buy a saddle,” says personal branding expert Dorie Clark. The final article in a five-part series on how individuals and companies can stand out in a competitive marketplace, differentiate their products and build a high-value company
Build your career and build your personal brand
In today’s busy workplaces, it is hard to get noticed. How do you build your career to develop your capabilities and make sure that decision-makers appreciate your talents? The fourth article in a five-part series on how companies and individuals can stand out in a competitive marketplace
Building a brand identity to create a high-value company
How should a company increase the value of its products and services through building a brand identity? The third in a five-part series on how companies can stand out in a competitive marketplace
How to create your product differentiation strategy
How today’s companies can stand out in a competitive marketplace, differentiate their products and build a high-value company. The second article in a five-part series
New Rules of Business
A Brand Is Not Enough. Create a Cool Brand
A brand merely satisfies customers by delivering on its promise. A cool brand helps us shape our identity, enhance our self-esteem and project ourselves to the rest of the world
The Gist
What you can learn on leadership and career success from The Real-Life MBA
PepsiCo India's CEO shares insights from Jack and Suzy Welch's latest book
Six Key Trends that are shaking up the Internet Economy
For the next 10 years, it will be an Asian revolution in e-commerce
Letter from the Silicon Valley
Traditional marketing is dead
Growth hacking is the new way, where companies craft the product in way that encourage users to evangelize the product
Editors Picks
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