Middle India has low trust for a new interface. Here’s how Razorpay, Smartstaff, Meesho, Dehaat and Krazybee are investing in gaining trust. An extract from ‘Winning Middle India: The Story of India’s New-Age Entrepreneurs’, by Bala Srinivasa and T.N. Hari

• Read Time : 5 mins

• Tags
• Consumer Behaviour
• book extract
• Middle India
• tech startups
• Entrepreneurship

The millennials’ love for selfies is driving a change in what sells in apparel stores—and the rise of Jawed Habib

• Read Time : 4 mins

• Tags
• Millennials
• Jawed Habib
• Middle India
• Selfies
• Apparel retail trends