Business strategist Rajesh Srivastava analyses the secret behind the success of Baba Ramdev's Patanjali, the rise of Kabaddi, Uber's strategy, Maggi Noodles' comeback, Google and Facebook's drive to control last-mile connectivity, and more

• Read Time : 18 mins

• Tags
• Free Basics
• Maggi Noodles
• Xiaomi
• iChef
• OnePlus
• Nestle
• Surge pricing
• Uber
• Project Loon
• Flipkart
• ?Baba Ramdev
• Scarcity Effect
• Air India
• Ola Auto
• Nokia maping service HERE
• Facebook
• Magic Mirror
• ?Patanjali
• Shoppers Stop
• Star Sports
• Pro Kabaddi League
• mGaadi
• UberAuto
• Google

As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work

• Read Time : 6 mins
• 1 Comment

• Tags
• China
• Uber
• Reputation management
• Maggi
• Negative perception
• Coca-Cola
• Revlon
• Nestle
• Mattel
• Airbnb
• Brand image
• Cadbury
• Sarge toy car
• PepsiCo
• Brian Chesky
• Jet Airways