Iconic brands have a strong core. Any attempt to transform the core, driven by big consumer and lifestyle changes, can be particularly tricky, as global sportswear brand Nike discovered recently

• Read Time : 11 mins

• Tags
• leadership
• Brand promise
• Nike
• Elliott Hill
• innovation
• Iconic brands
• John Donahoe

March 1, 2022: A Third World Axis?; How 10-minute deliveries work; Theory of relativity

• Read Time : 3 mins

• Tags
• Vivek Kelkar
• Russia’s trade with China
• logistics of 10-minute deliveries
• Nike
• Russia and SWIFT
• Hugh MacArthur
• FF Insights
• Orit Gadiesh

Quick takes from the book ‘Shoe Dog’, Phil Knight’s account of creating Nike

• Read Time : 6 mins

• Tags
• Nike
• Books
• Shoe Dog
• Phil Knight