Founding Fuel

Tag : prosumers

New Rules of Business

How to get customers to own your brand

Companies as diverse as Airbnb and PepsiCo India are involving proactive consumers to gain competitive advantage

Read Time : 3 mins

Editors Picks

FF Life: Notes from a rookie doodler—five lessons

A battle of unequals

The soul in the machine: Thinking about thinking

Building Back Better: Lessons from Zoho's founder

Why we need a new framework for India@100

Latest

My top ten business books of 2024

Tech Titans and Billion Dollar Bets

Practice making mistakes

What happens to our data after we die?

How mega founders unlock startup success - Part 2