Business strategist Rajesh Srivastava analyses the secret behind the success of Baba Ramdev's Patanjali, the rise of Kabaddi, Uber's strategy, Maggi Noodles' comeback, Google and Facebook's drive to control last-mile connectivity, and more

• Read Time : 18 mins

• Tags
• UberAuto
• Air India
• Google
• OnePlus
• iChef
• Surge pricing
• Nestle
• Facebook
• Flipkart
• Scarcity Effect
• ?Patanjali
• Star Sports
• Magic Mirror
• Shoppers Stop
• Uber
• Xiaomi
• Maggi Noodles
• Free Basics
• Ola Auto
• Nokia maping service HERE
• Project Loon
• mGaadi
• ?Baba Ramdev
• Pro Kabaddi League

Why customers behave the way they do and what you can do to influence their behaviour

• Read Time : 4 mins

• Tags
• fear of regret
• sunk cost fallacy
• Bagpiper whisky
• Starbucks
• expert bias
• OnePlus
• Amazon Prime
• The Economist
• Zara
• Sensodyne
• loss aversion
• scarcity effect
• social proof
• Behavioural science