
When Data Is Right but Decisions Go Wrong
Strategy fails not from lack of information, but from outdated assumptions about what it implies
235 results

Strategy fails not from lack of information, but from outdated assumptions about what it implies

Why the Omnicom - Interpublic deal reveals a deeper failure of imagination in advertising

A field report on family ownership, continuity, and the craft of building for the long term

Ten of our best work through the year—on business, leadership, and geopolitical trends

Why India’s corporate leaders can no longer separate digital risk from strategic resilience

Products succeed when they answer what people feel, not just what they need

The real job of management is managing the not always compatible expectations of stakeholders, says John Kay. The organizations that have been successful in the long run are the ones that managed these balances. Part 2 of a two-part conversation

A brand’s attempt at relevance and how AI worked for it. An extract from Sangeet Paul Choudary’s new book, “Reshuffle”

Sangeet Paul Choudary in conversation with Shrinath V on how AI is changing business strategy. Part one of the two-part podcast: “The Next Game: Competing When AI Changes the Rules.”

Sangeet Paul Choudary, author of ‘Reshuffle’, in conversation with Shrinath V. The final in a 2-part podcast: ‘The Next Game: Competing When AI Changes the Rules’

In conversation with D Shivakumar, the acclaimed economist revisits the soul of business—from Boeing’s fall to Apple's hollow shell—and what real strategy should look like

In chasing tech transformation, WPP’s board may have overlooked the nuances of its own business. And that could put the company in play


The best books of the year on how the past informs the future, tackling tough situations, and technology

SoftBank insider Alok Sama talks about the mind of the investment company’s iconic founder Masayoshi Son, how venture capital operates, the tech bros, India’s true potential, and more

Iconic brands have a strong core. Any attempt to transform the core, driven by big consumer and lifestyle changes, can be particularly tricky, as global sportswear brand Nike discovered recently

Why businesses need a holistic climate action plan. Now!

Propelled by the Toyota and Suzuki partnership, the resurgence of hybrids is a signal that the electric mobility revolution in India may take a lot longer than was assumed

An extract from Harit Nagpal’s new book ‘Adapt: To Thrive, Not Just Survive’ on how the new CEO of an AC company that ranked fourth in a market of six big players, found a sustainable differentiator: making the company “easy to deal with”

At the heart of the fintech major’s precarious slide lies the abject failure of its Super App strategy. But that’s just one part of the story.