• Explore
    • By Category

      • Entrepreneurship
      • People
      • Leadership
      • Technology
      • Big Ideas
      • Strategy and Innovation
      • Capital
      • Newsletter - FF Insignts
      • Newsletter - FF Life

      By Content Type

      • Articles
      • Columns
      • Videos
      • Podcasts

      Editors picks

      Around the web

      Contributors

  • About Us
    • Who we are
    • Founding Members
    • Advisory Council
    • Media
  • Sign In
  • Sign In

Tag : sunk-cost-fallacy

Daily Newsletter

FF Daily #285: The cult of not quitting
  • Founding Fuel
  • Feb 01, 2021 8:02a.m.
  • Newsletter
FF Daily #285: The cult of not quitting

January 29, 2021: When quitting is a good idea; What should we take away from GameStop rally; How writers write; The Friday Work Day

  • Read Time : 5 mins
  • Tags
  • Chamath Palihapitiya
  • Stephen Dubner
  • Steven Levitt
  • sunk cost fallacy
  • Karl Ove Knausgaard
  • GameStop

New Rules of Business

How Zara, Sensodyne and others use behavioural science to unlock value
  • Rajesh Srivastava
  • Jun 22, 2015 3:06p.m.
  • Strategy and Innovation
How Zara, Sensodyne and others use behavioural science to unlock value

Why customers behave the way they do and what you can do to influence their behaviour

  • Read Time : 4 mins
  • Tags
  • expert bias
  • loss aversion
  • Sensodyne
  • social proof
  • fear of regret
  • Amazon Prime
  • scarcity effect
  • Zara
  • Starbucks
  • sunk cost fallacy
  • Bagpiper whisky
  • The Economist
  • Behavioural science
  • OnePlus

Editors Picks

FF Life: Notes from a rookie doodler—five lessons
A battle of unequals
The soul in the machine: Thinking about thinking
Building Back Better: Lessons from Zoho's founder
Why we need a new framework for India@100

Latest

The Quiet Work of Branding
Iran at the Brink: Five Scenarios That Could Reshape the Region
When We Stopped Taking Things Apart
Rivers, Bronzes and the Architecture of Ambition
The Ecology of Engagement: What Madhav Gadgil Taught Us to See
  • About Us
  • Careers
  • Privacy
  • Terms
  • Refunds and Cancellation Policy
  • Contact Us

Subscribe to the Founding Fuel newsletters, FF Insights (every weekday) and FF Life (weekend edition), specially curated for entrepreneurial leaders looking for an Indian lens on things that matter.

We will not spam you. You can unsubscribe at any time.

Please enter your details to proceed with the payment.

Just a quick note! We pay GST on your voluntary payments, so we need a few details for our records. We share the data with Razorpay strictly for invoicing purposes. If you'd like a GST invoice, please include your GST number.

Fields marked with an asterisk (*) are mandatory.

Note:

  • To retain your anonymity, we’ve filled the next Razorpay form that follows with a dummy mobile number (9999999999).
  • You have the option to replace it with your own mobile number, in case you prefer transactional convenience. Or simply continue with the pre-filled mobile number.
  • Be rest assured, either way, this will have no bearing on the successful completion of your transaction.

Copyright Founding Fuel Publishing Pvt Ltd © 2015-2025