Why customers behave the way they do and what you can do to influence their behaviour

• Read Time : 4 mins

• Tags
• sunk cost fallacy
• The Economist
• Bagpiper whisky
• Starbucks
• fear of regret
• OnePlus
• expert bias
• Amazon Prime
• Sensodyne
• social proof
• loss aversion
• Zara
• scarcity effect
• Behavioural science