Why customers behave the way they do and what you can do to influence their behaviour

• Read Time : 4 mins

• Tags
• Zara
• Bagpiper whisky
• Sensodyne
• Amazon Prime
• Behavioural science
• loss aversion
• expert bias
• Starbucks
• fear of regret
• sunk cost fallacy
• OnePlus
• social proof
• scarcity effect
• The Economist