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Tag : sunk-cost-fallacy

New Rules of Business

How Zara, Sensodyne and others use behavioural science to unlock value
  • Rajesh Srivastava
  • Jun 22, 2015 3:06p.m.
  • Strategy and Innovation
How Zara, Sensodyne and others use behavioural science to unlock value

Why customers behave the way they do and what you can do to influence their behaviour

  • Read Time : 4 mins
  • Tags
  • sunk cost fallacy
  • The Economist
  • Bagpiper whisky
  • Starbucks
  • fear of regret
  • OnePlus
  • expert bias
  • Amazon Prime
  • Sensodyne
  • social proof
  • loss aversion
  • Zara
  • scarcity effect
  • Behavioural science

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