Why did WPP decide to snuff out the identities of three of its most storied agencies—Thompson, Y&R and Wunderman—to create a new entity VML, the world’s largest creative company? The clues lie in the stock markets—and the immense pressures acting on its CEO Mark Read

• Read Time : 4 mins

• Tags
• WPP
• VML
• Mark Read
• Wunderman Thompson and VMLY&R merger

The global merger of JWT and Wunderman is a signal of how a new combination of techies and fuzzies might dominate the world of innovation and marketing

• Read Time : 5 mins

• Tags
• WPP
• Martin Sorrell
• Wunderman Thompson
• Mark Read
• Big Data
• Advertising and marketing
• JWT