How to get your sales team to build relationships

It makes better business sense to serve a customer over the lifetime of the relationship rather than merely sell. A simple way to make that happen is by changing how you incentivise your salespersons

26 March 2015· 1 min read

Episode 2: The New Rules of Business

As a entrepreneur, what do you ask of your salespeople? If you still measure them purely on how much they sell, you're probably following an antiquated system. Smart businesses are recognising their role is wider, says business strategist Rajesh Srivastava, the host of show The New Rules of Business. And it starts with a focus on how to serve customers across the life time of the relationship. Now, there is a simple way to align your objectives. All you need to do is change the way you incentivise your salespersons.

The New Rules of Business is designed for entrepreneurs looking to create business impact and stay relevant in the new world. The show is hosted by leading business strategist Rajesh Srivastava. For more about him and for more about the show .

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