Skip to main content
Founding FuelFounding Fuel

Conversations in a post-truth world

With the internet and social media, data is available aplenty. Wisdom, unfortunately, is in short supply

22 December 2019· 4 min read

TL;DR

In today's "post-truth" world, where data abounds but wisdom is scarce, business leaders face an unprecedented challenge. Social media's amplification blurs objective facts with emotion, making discerning truth critical for sound decision-making and organizational integrity. The article urges leaders to counter this by fostering heightened awareness, prompting them to pause and critically evaluate emotionally charged content. It champions actively seeking diverse perspectives and engaging in assiduous fact-finding from multiple sources. Cultivating conversations with varied groups, leveraging curated learning platforms, and embracing traditional methods like extensive reading are vital strategies. These actions are indispensable for navigating complexity, making informed choices, and leading effectively in a landscape where objective facts are increasingly contested.
Conversations in a post-truth world
Photo by ROBIN WORRALL on Unsplash

Every year, I look forward to seeing the graphic of what happens in an ‘internet minute’. It’s not perfect, but it gives us an idea. For instance, in 2019,

  • 4.5 million videos were viewed on YouTube
  • 3.8 million search queries were made on Google
  • 41.6 million messages were sent on Facebook

Yes. All that in one minute.

With the internet and social media coursing through the information highway, data is available aplenty. Wisdom, unfortunately, is in short supply.

My colleague NS Rammath tweeted last week:

Getting facts right is a problem that pervades society. With the power of amplification that rests with social media, alternative truths jostle with truth and often overshadow truth. In 2016, Oxford Dictionaries selected post-truth as the word of the year. It defined post-truth as “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief”.

We have come a long way since 2016. Down the wrong road, that is! From being ‘word of the year’ it has come to reshape our world and centuries of existence.

It’s time to sit up and take notice. For it affects us all. It affects how we think, live with each other and of course, what we end up doing.

So, what can we do?

For one, awareness is useful. Are you faced with content that evokes a strong emotional reaction? Perhaps one that is ridiculous or perfectly confirms your beliefs? Does it get you to want to forward it to other ‘like-minded’ folks? Pause. Ponder. And go deeper.

Seeking the truth has never been easy. More so, now. It requires assiduous effort—looking for different sources of information, talking to people, soaking inputs from various people. Passive consumption of whatever emerges on the screen gets us strapped to a rocket that will lift off to hate land.

Conversations with a diverse set of people are critical.

At Founding Fuel our focus has been on threading out the voice from the noise. Helping organisations and individuals make sense of the changes outside and appropriately bring about changes within. The Founding Fuel Masterclasses are precisely that. Crafted conversations with a curated set of experts and audiences, designed to spur reflection. This week, the conversation was on the Personal Data Protection Bill, and it was more than revealing. My insights came as much from the participants and their commentary, as from the panellists. (We will publish a recording of the Masterclass in a few days.) Let us know if you want to be part of this learning community.

Curated online conversations work well, going from the interest and response. Truth be told, we are weren’t fully ready for the degree of interest and are getting better at hosting it. The need to distil and get to the bottom of the truth, we realise, is being felt by several of us.

One other old-fashioned way of getting better with perspectives is to read books. To me, there is just no substitute. To make things easy for us, D Shivakumar, a voracious reader, compiled a list of the best business books of 2019. What do you think? If you have a book to suggest, let us know.

The year is ending. But it’s not over until it’s over. Go do something that has been on your list for a while. Perhaps make plans for the New Year. Reflect. Shoot the breeze. If you want to shoot this or any other idea down, without much consideration, start reading all over again.

By the way, before we get further distracted by the search for the truth, did you have a chance to watch the Masterclass with Nir Eyal on strategies to get traction?

Kavi Arasu

For Team Founding Fuel

Featured Stories

Being indistractable: Masterclass with Nir Eyal

(Video) Why do we get distracted and what can we do about it? A learning session on how to get your jobs done and lead a life that’s true to your values. (Play Time: 61 mins)

Ten best business books of 2019

What Uber, Netflix and Walt Disney Company show us about thriving in a tech world; leadership skills for sustainable success; and how human behaviour shapes decisions. (By D Shivakumar. Read Time: 4 mins)

What We Are Reading

How to fight lies, tricks, and chaos online

The internet is full of grifters, tricksters, and outright liars who rely on people’s basic trust to amplify their message. It’s worth slowing down and carefully navigating their traps.

From Our Archives

Your unfair edge

[Photograph by Sergey Galyonkin under Creative Commons]

Life and business are built upon unjustly distributed advantages, and there's no reason to disdain only a few of them. (By Gourav Jaswal)

Confessions of a recovering junkie

[Image by Sam Wolff from Phoenix, USA (CC BY-SA 2.0)]

The pleasure centres that tickle internet junkies and drug addicts are the same—we know this because of recent advances in the neurosciences. (By Charles Assisi)

Founding Fuel is sustained by readers who value depth, context, and independent thinking.

If this essay helped you think more clearly, you may choose to support our work.

Illustration of supportersIllustration of supporters

Founding Fuel aims to create the new playbook of entrepreneurship. Think of us as a hub for entrepreneurs- the go-to place for ideas, insights, practices and wisdom essential to build the enterprise of tomorrow. It is co-founded by veteran journalists Indrajit Gupta and Charles Assisi, along with CS Swaminathan, the former president of Pearson's online learning venture.

Beyond the noise is the signal.

FF Insights: Sharpen your edge, Monday–Friday.
FF Life: Culture, ideas and perspectives you won't find elsewhere — Saturday.

Readers also liked

India@100: A vision for transformative change
·Economy, Policy & Society

India@100: A vision for transformative change

Why we need a new framework for economics, governance and business. An essay that sets context to an upcoming conversation hosted by Founding Fuel.

AM
Arun Maira

Arun Maira

Former Chairman, BCG India | Member, Planning Commission

FF Daily #270: What should you do with your WhatsApp?
·Economy, Policy & Society

FF Daily #270: What should you do with your WhatsApp?

January 11, 2021: What’sApp’s new terms of use; All Things Digital: A conversation between Nandan Nilekani and Haresh Chawla; The downside of transparency

FF
Founding Fuel

Founding Fuel

Conversations in a noisy place
·Economy, Policy & Society

Conversations in a noisy place

Public discourse has descended into the shallows. Where is the space left for citizens to engage in deeper deliberations about their future?

AM
Arun Maira

Arun Maira

Former Chairman, BCG India | Member, Planning Commission