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Founding Fuel
Founding Fuel aims to create the new playbook of entrepreneurship. Think of us as a hub for entrepreneurs- the go-to place for ideas, insights, practices and wisdom essential to build the enterprise of tomorrow. It is co-founded by veteran journalists Indrajit Gupta and Charles Assisi, along with CS Swaminathan, the former president of Pearson's online learning venture.
Our Work
·Economy, Policy & Society
The Best Stories of Summer 2026
Ideas that help make sense of a changing world
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Founding Fuel
·Artificial Intelligence
The End of the Pageview: How Agentic AI is Forcing a Reckoning in Publishing
The media industry is confronting a stark new reality: survival in the AI era means abandoning the cybersecurity arms race and pricing content for machines instead of humans
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Founding Fuel
Editor’s Note | Sharpening the Signal
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Founding Fuel
·FF Life
Beyond the Headlines: The Human Complexity of the Middle East
Books, films and cultural works that help us see the Middle East beyond the noise of geopolitics
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Founding Fuel
·Artificial Intelligence
India’s AI Gambit: The Choices That Will Define Power
Speed is not strategy. The real battle is over sovereignty, science and state capacity
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Founding Fuel
·Economy, Policy & Society
The Ecology of Engagement: What Madhav Gadgil Taught Us to See
From sacred groves to the Western Ghats, Gadgil’s work rebuilt the bridge between science and lived experience.
FF
Founding Fuel
·Economy, Policy & Society
Understanding the Living Will—Clarity, Autonomy, and Care at the End of Life
Why talking about death early may be the most humane act of care we offer our families—and ourselves
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Founding Fuel
·FF Life
The Best of FF Life 2025
11 stories that asked us to slow down, look closer, and feel more deeply
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Founding Fuel