
The soundtrack of our lives
It evokes emotion and nostalgia. It’s about growing up. It’s our connection with ourselves and others. It’s even a call to action

Josy Paul
Chairman and Chief Creative Officer | BBDO India
How do millennials, the mid-twenty-to-late-thirty-something generation, see the world? Especially since the Covid-19 pandemic has upended our lives as consumers, professionals and citizens. And what do their parents, the Gen Xers, think of that? This series, curated by Founding Fuel, explores inter-generational and inter-cultural trends in consumption, work, entertainment—and many other things that are changing. What’s similar? What’s different? The series includes a weekly column by a millennial on their generation. Their parent adds their observations. And every Saturday at 7.30 pm IST, the two chat on Facebook Live on these differences and similarities. The show hosts a range of speakers and points of view. So far, we’ve hosted a few interesting parent-child pairs: Damodar Mall, CEO of Reliance Retail’s grocery division and his son and digital marketing consultant Harsh, based in New York City, Santosh Desai, author, columnist and CEO of Futurebrands and his daughter and startup entrepreneur Pallavi. We have many more lined up in the weeks ahead. Register here to receive communication about upcoming episodes.
12 articles

It evokes emotion and nostalgia. It’s about growing up. It’s our connection with ourselves and others. It’s even a call to action

Josy Paul
Chairman and Chief Creative Officer | BBDO India

Raag Sethi transitioned from teaching to become a music producer and studio owner—rather late in life he says. Here’s what he learned about committing to your passion from his world champion father Geet Sethi, his maverick educator mother Kiran Bir Sethi, and from his own ups and downs in finding what gives him joy

Kiran Bir Sethi
Founder | The Riverside School, Ahmedabad

As home and office merge, the stress of the double-duty has become widespread. Many corporations are aware of women’s challenges and are attempting a fix. And like millennial men who expect to share the load of maintaining a home, the older generation too is getting used to the idea. A daughter-in-law and mom-in-law duo examine this post-Covid road to equality

Sakshi Katiyar
Senior Consultant

When the pandemic struck and almost all sports were suspended, fans were left with a void. This pair of armchair enthusiasts talk about how it is making them rethink their relationship with sports—especially when sports returned on TV with empty stadiums and simulated crowd noises

Atreyo Sinha
Consulting Analyst | Visa

Home food was boring for millennials, but the pandemic and the sudden loss of options to eat out or order in is forcing them into the kitchen. They are discovering the joys of being creative and the assurance of being self-sufficient, but they still want convenience. Food entrepreneurs are taking note

Rachita Kapoor
Digital and Legal Manager | Khana Khazana India Pvt Ltd

Rhea Soman never thought that working at Lumiere, the research firm her mother Deepa founded, would be automatic. Rhea talks about how she began to see a place for herself, and is now playing a role in the firm's evolution. Deepa talks about what she and the firm are learning from the experience

Deepa Soman
Managing Director | Lumiere Business Solutions

Shoumik is building a career in deep tech. He shares what prompted him to jump into quantum computing, a hot space in frontier science. And whether the big bets by the tech giants and cutting-edge startups in the Valley will pay off. Resilience is often an underrated, yet critical aspect of any career in tech, says his mom and deep tech entrepreneur, Amrita Chowdhury, drawing on her Valley experience in the 90s

Amrita Chowdhury
Director | Gaia Smart Cities

Financial independence was always hard. The pandemic just made it harder.

Shravan Bhat
Journalist | Power Finance & Risk

Or maybe not, as Pallavi Desai found out when she told her dad she wanted to take the plunge. But dad Santosh Desai, CEO of Futurebrands, thinks it’s appropriate to ask any venture hard questions. And they’ve both learnt from Pallavi’s startup journey

Pallavi Desai
Co-founder | Creatures of Habit

Will streaming services decimate movie theatres now? Damodar and Harsh Mall debate what entertainment will look like post-pandemic

Harsh Mall
Marketing Strategy & GTM | Walmart

The youngest generation entering the workforce is comfortable in their digital skin. They know how to build rapport and connect naturally in virtual engagements, says Harsh Mall. But are we losing something important in this new online world, asks Damodar Mall

Harsh Mall
Marketing Strategy & GTM | Walmart

That line from the Dire Straits classic Money for Nothing says it well: people facing the uncertainty caused by a pandemic, are turning to familiar, comfort brands. Here’s a view on the phenomena from a millennial in New York, and perspective from his dad in Mumbai

Harsh Mall
Marketing Strategy & GTM | Walmart
You've reached the end of this column.