Josy started BBDO India from the backseat of his car in 2008. In 2016, he was named Creative Agency Head of The Year by the Indian Advertising Association. He is ranked among the most influential people in Indian advertising, according to The Economic Times. Josy and his team won the inaugural Glass Lion Grand Prix at Cannes for their internationally acclaimed campaign Whisper ‘Touch The Pickle’. They also won multiple Cannes Lion Golds for Ariel ‘Share The Load’. Josy and his partner Ajai Jhala pioneered the idea of brand movements with the belief that India needs more ‘acts not ads’. He lives by the mantra, “Think like the navy, deliver like the pirates.”