
Walk a mile in the user’s shoes
For ground-breaking innovation, keep the user at the centre, and get a good cultural understanding of the actual place where your product will be used

Founding Fuel
Discover the most-read stories across the Founding Fuel network over all time.

For ground-breaking innovation, keep the user at the centre, and get a good cultural understanding of the actual place where your product will be used

Founding Fuel

Unlimited energy from nuclear fusion is coming within humanity’s grasp
Samuel Pepys
Strategic analyst and commentator

This Week: A framework for making tough calls, the Patanjali phenomenon, artificial intelligence, LEGO’s platform strategy, and more

Founding Fuel

What makes Elon Musk tick? Insights from the biography by Walter Isaacson
Author

A personal data protection law is imminent. How should businesses prepare for the changing landscape? What problems are we likely to face along the road?
Author

The ground reality has changed. Fintechs are realising that partnerships and ecosystem thinking are key to winning the market, not competing with the incumbents. Part 2 of a 4-part series

N S Ramnath
Senior Editor, Founding Fuel

Fears of nuclear Armageddon aren’t exaggerated. The world has come to the brink of a nuclear war many times. An extract from Sundeep Walsekar’s book, ‘A World Without War’

Founding Fuel

June 30: Learn how to learn; have patience, strike hard; experience matters

Founding Fuel

In his new book ‘A Biography of Innovations’ R Gopalakrishnan, former Tata Sons executive director, talks about learning from mistakes and the importance of intellectual curiosity, collective ingenuity and storytelling
Author

The conflict between regulators and entrepreneurs in India is a vicious cycle, a Catch-22 that needs to be broken.

Dinesh Narayanan
Independent journalist, Author of The RSS and The Making of The Deep Nation

The success of any change is linked to human dynamics—the culture. Yet cultures have a way of maintaining the status quo. Senn Delaney's Larry Senn and Jim Hart tackle that dilemma in their book 'Winning Teams, Winning Cultures'
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With the internet and social media, data is available aplenty. Wisdom, unfortunately, is in short supply

Founding Fuel

Three learnings from the general elections: strong messaging, an ear to the ground, and involving the cadre pay off

Founding Fuel

A roundup of news and perspective on disruptive technology from around the world. In this issue: artificial intelligence, cryptocurrencies, gene-editing, and alternative energy.

N S Ramnath
Senior Editor, Founding Fuel

November 27, 2020: Daniel Dennett on what autonomy is really about; Free speech with boundaries; Brace yourself for 2021

Founding Fuel