·Business & Strategy
Predictive analytics in the era of demonetisation
It is paradoxical—past data becomes more valuable just when current data diverges dramatically from past trends
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Nitin Srivastava
CEO, Toqfactor Technologies
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Nitin Srivastava
CEO at Toqfactor Technologies
Nitin Srivastava is co-founder and CEO of MindWorks Global (MWG), a global content marketing agency. Eight years ago, Nitin started building a global delivery organization at MWG, with a strong bias for technology-enabled content solutions. MWG went on to deliver real-time, domain-specific content solutions to clients in the US, European and Asian markets, including Fortune 500 companies.
An alumnus of IIT Kanpur, Nitin is currently leading the company's transformation into a data-driven, content marketing company, which specializes in solutions for technology/IT, auto, finance and lifestyle verticals.
My Work
·Technology & the Future
Unstructured data and the infamous US elections
Tapping into unstructured data yields insights that may not be available otherwise
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Nitin Srivastava
CEO, Toqfactor Technologies
·Business & Strategy
Why we might be reading the data wrong
Among other things, the problem might lie with our inadequate understanding of the domain we are trying to map through data
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Nitin Srivastava
CEO, Toqfactor Technologies
·Business & Strategy
Building the data process: Three thumb rules in data design
Rely more on business users and crude prototypes, and less on unidimensional metrics
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Nitin Srivastava
CEO, Toqfactor Technologies
·Business & Strategy
The undiscovered virtues of data storytelling
Rich insights from tables and charts won’t be enough. People connect to stories
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Nitin Srivastava
CEO, Toqfactor Technologies
·Business & Strategy
Three Little Data hacks that keep your costs minimal
The obvious list of things to try includes prototyping, manual collation and more convenient prioritization
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Nitin Srivastava
CEO, Toqfactor Technologies
·Business & Strategy
The fundamental, smart and surprising reasons to be data-genic
Gains range from discovering new revenue opportunities to a sharper customer focus
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Nitin Srivastava
CEO, Toqfactor Technologies
·Business & Strategy
Creating value with Little Data
Big Data is for big pockets—for others, a bunch of easy-to-adopt data practices can still create significant value
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Nitin Srivastava
CEO, Toqfactor Technologies