·FF Life
Who Goes to Almaty?
Discovering the rugged landscapes of multi-ethnic Kazakhstan
PM
Piyul Mukherjee
Co-Founder, Quipper Research Private Limited
PM
Piyul Mukherjee
Co-Founder at Quipper Research Private Limited
Piyul Mukherjee is the co-founder of Quipper, a qualitative research agency, that has become the go-to destination for a wide set of vibrant brands seeking to make a mark in the Indian, and increasingly, international marketplace.
She has over 30 years of qualitative research experience, including eight years at Lintas. She's a member of the global Unilever panel aiding their accreditation programme for moderators and research leads.
With a PhD in sociology from IIT Bombay, and an MBA from Jamnalal Bajaj, she has co-authored part of the ESOMAR Market Research Handbook. She has also co-authored a biography of a teenager who participated in the armed revolution in Bengal as part of India's freedom struggle.
My Work
·FF Life
Educated, aspiring, but struggling for opportunities
FF Life: The story of four women who are among the many who fall into the gap between ‘Ladki Padhao’ (educate girls) and ‘Naukri Karvao’ (allow them to work)
PM
Piyul Mukherjee
Co-Founder, Quipper Research Private Limited
·FF Life
FF Life: Have you heard of Tranquebar?
August 20, 2022: A laidback, do-nothing, soul-recharging holiday in tranquil Tranquebar
PM
Piyul Mukherjee
Co-Founder, Quipper Research Private Limited
·Leadership & Organisation
How diverse really is India Inc’s diversity agenda?
Companies have an ableist bias. Youth4Jobs, and the young people they’ve trained, are fighting that bias
PM
IB
Piyul Mukherjee & Ipsita Bandyopadhyay
·Work, Careers & Personal Mastery
They chose schools for creative learning. What’s the benefit now, they ask
These two working moms wanted holistic development for their kids. Now they are struggling to create an at-home learning experience. Meanwhile, two nine-year-olds talk about what they miss about “real school”
PM
Piyul Mukherjee
Co-Founder, Quipper Research Private Limited
·Economy, Policy & Society
Unplanned online education is short-changing our children
A literal and figurative screen has come up between learning and growth on one side and teaching on the other. Two senior school students and a teacher offer a view into a system that is falling short
PM
Piyul Mukherjee
Co-Founder, Quipper Research Private Limited
·Economy, Policy & Society
Teetering on the Edge. Of survival
These three women—a taxi driver, a beautician, and a nurse—had many hopes that seemed within their reach in the City of Dreams Mumbai. Now, with another surge in Covid-19 cases, they are fighting hard to not let it all turn into a nightmare
PM
Piyul Mukherjee
Co-Founder, Quipper Research Private Limited
·Economy, Policy & Society
So, who or what is mofussil?
India’s small towns move beyond the Bunty-Babli stereotype as they emerge as new labour hubs in the post-Covid world
PM
IB
Piyul Mukherjee & Ipsita Bandyopadhyay
·Technology & the Future
During lockdown, at midnight. A movie party connects dispersed friends
The Sholay generation knew how to party over movies with friends. Netflix Party wants to recreate the experience for millennials. Apparently, the crazier the movie, the better it is
PM
Piyul Mukherjee
Co-Founder, Quipper Research Private Limited
·Economy, Policy & Society
Stories of compassion from a cauldron in Surat’s textile hub
The lives of small business owners and migrant labour have been turned completely upside down. But the crisis may have also brought the community closer
PM
Piyul Mukherjee
Co-Founder, Quipper Research Private Limited
·Economy, Policy & Society
Despatches from Indore: The quest for a secure job in the formal sector
This month, we participate in the lives of a few Indore residents, and get a glimpse of unspoken realities and desires, as jobs in the formal sector define their self-worth
PM
Piyul Mukherjee
Co-Founder, Quipper Research Private Limited
·Economy, Policy & Society
Despatches from Surat: There’s gloom, but no doom here
How is the average Indian doing? A deep dive into the lives of four Surat residents shows a microcosm of the Indian story
PM
Piyul Mukherjee
Co-Founder, Quipper Research Private Limited
·Business & Strategy
Bharat is watching this. Is your brand watching too?
Business As Usual marketers are blissfully insulated from what’s happening on TikTok, an app that has at least 200 million of their own core customers hooked
PM
Piyul Mukherjee
Co-Founder, Quipper Research Private Limited
·Economy, Policy & Society
Please look now: We are changing
To make sense of the uncertainties and disruptions around us, we must try and understand the underlying human attitudes and behaviour. There’s much for brands and marketers to learn from the TikTok phenomenon
PM
Piyul Mukherjee
Co-Founder, Quipper Research Private Limited
·Business & Strategy
Hindustan Unilever’s storm in a teacup
Why the Red Label Kumbh Mela ad backfired and the do’s and don’ts for brand custodians when designing their communication
PM
Piyul Mukherjee
Co-Founder, Quipper Research Private Limited