• Explore
    • By Category

      • Entrepreneurship
      • People
      • Leadership
      • Technology
      • Big Ideas
      • Strategy and Innovation
      • Capital
      • Newsletter - FF Insignts
      • Newsletter - FF Life

      By Content Type

      • Articles
      • Columns
      • Videos
      • Podcasts

      Editors picks

      Around the web

      Contributors

  • About Us
    • Who we are
    • Founding Members
    • Advisory Council
    • Media
  • Sign In
  • Sign In

Tag : brand-advocates

New Rules of Business

What successful companies do to win customer loyalty
  • Rajesh Srivastava
  • May 04, 2015 4:05p.m.
  • Strategy and Innovation
What successful companies do to win customer loyalty

Companies like Amazon, IKEA and Ritz-Carlton are proactive in anticipating customer's needs and nipping problems in the bud

  • Read Time : 6 mins
  • Tags
  • Amazon
  • Ritz-Carlton
  • Customer satisfaction
  • IKEA
  • Brand advocates
  • Big Data
  • Behavioural economics
  • Jeff Bezos

New Rules of Business

Turning Your Customers into Brand Advocates
  • Rajesh Srivastava
  • Mar 16, 2015 6:03p.m.
  • Strategy and Innovation
Turning Your Customers into Brand Advocates

There's a smart way to turn customers into your biggest business ambassadors--and that too, without wasting big bucks on advertising.

  • Play Time : 6 mins
  • Tags
  • Google
  • End-to-end Experience
  • Coke
  • Brand Advocates

Editors Picks

FF Life: Notes from a rookie doodler—five lessons
A battle of unequals
The soul in the machine: Thinking about thinking
Building Back Better: Lessons from Zoho's founder
Why we need a new framework for India@100

Latest

The Magic of Korean AI
Digital Nomads and the Future of Work
Work from Anywhere: A Talent Strategy India Can’t Afford to Ignore
AI in Schools: Not a Generational Divide, but a Dialogue Waiting to Happen
Trump's Tariff Gambit and the Global Trade Dilemma
  • About Us
  • Careers
  • Privacy
  • Terms
  • Refunds and Cancellation Policy
  • Contact Us

Subscribe to the Founding Fuel newsletters, FF Insights (every weekday) and FF Life (weekend edition), specially curated for entrepreneurial leaders looking for an Indian lens on things that matter.

We will not spam you. You can unsubscribe at any time.

Please enter your details to proceed with the payment.

Just a quick note! We pay GST on your voluntary payments, so we need a few details for our records. We share the data with Razorpay strictly for invoicing purposes. If you'd like a GST invoice, please include your GST number.

Fields marked with an asterisk (*) are mandatory.

Note:

  • To retain your anonymity, we’ve filled the next Razorpay form that follows with a dummy mobile number (9999999999).
  • You have the option to replace it with your own mobile number, in case you prefer transactional convenience. Or simply continue with the pre-filled mobile number.
  • Be rest assured, either way, this will have no bearing on the successful completion of your transaction.

Copyright Founding Fuel Publishing Pvt Ltd © 2015-2025