People-related issues are complex and unpredictable. Elicit stories about them to understand patterns and design the right interventions

• Read Time : 6 mins

• Tags
• Stories at work
• employee engagement
• business storytelling
• Cynefin framework

Here’s how you can create your own, easy to recall catalogue of stories for every business context

• Read Time : 3 mins

• Tags
• Evernote
• Business storytelling
• Story Catalogue
• Story collection

Storytelling has a 28.06 times return on investment!

• Read Time : 4 mins

• Tags
• Rob Walker
• Business storytelling
• Joshua Glenn
• Corporate Culture and Performance
• Jerry Porras
• Susanna Gebauser
• James Heskett
• John Kotter
• Jim Collins
• Built to Last

Is your communication also clouded with business jargon?

• Read Time : 3 mins

• Tags
• Made to Stick
• Communication
• Business storytelling
• Dan Heath and Chip Heath
• Business jargon

Put your storytelling skills to work to be a super salesperson

• Read Time : 3 mins

• Tags
• Business Storytelling
• Selling
• Connection Story
• Success Story
• Swedish rail company SJ
• Gary Klein
• Increasing Sales

Put your storytelling skills to work to be a better salesperson

• Read Time : 3 mins

• Tags
• Business storytelling
• Selling
• Connection story
• Success story
• Robert Cialdini
• Increasing sales
• Tom Peters

You don't need a complex plot or theatrics. Narrating experiences and anecdotes can make an abstract concept concrete and build its memorability

• Read Time : 3 mins

• Tags
• Business storytelling
• Bruce Springsteen
• Hero's Journey plot line
• Joseph Campbell
• Small s storytelling
• Big S Storytelling

How to introduce yourself so that you stand out and are remembered for the values you bring to the table

• Read Time : 3 mins

• Tags
• Business storytelling
• Introductions
• Connection story

How to harness the power of stories to connect, engage and inspire

• Read Time : 3 mins

• Tags
• Business storytelling
• Competitive advantage