Tag : consumer-behaviour
Middle India has low trust for a new interface. Here’s how Razorpay, Smartstaff, Meesho, Dehaat and Krazybee are investing in gaining trust. An extract from ‘Winning Middle India: The Story of India’s New-Age Entrepreneurs’, by Bala Srinivasa and T.N. Hari
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September 23, 2020: Manohar Parrikar and a story of watermelons; The FinCEN files; How people decide what to buy; Dating protocols
Daily Newsletter
July 22: What the Holocaust can teach us about beauty; should you pay employees based on the locations they work from; the Covid boom
Daily Newsletter
July 21: The surprising connection between Maggi and Mahabharat; John Lewis on how to get into good trouble; why WFH isn’t new
During a recession, people go out of their way to look good. It may seem counter-intuitive. But it is to retain a semblance of normalcy and that is why sales of lipsticks boom. But things are different now
Talkin’ ‘bout My Generation
Catch the father-and-son duo Damodar Mall and Harsh Mall on episode 1 of Founding Fuel's new weekly show, Talkin' 'Bout My Generation
Talkin’ ‘bout My Generation
That line from the Dire Straits classic Money for Nothing says it well: people facing the uncertainty caused by a pandemic, are turning to familiar, comfort brands. Here’s a view on the phenomena from a millennial in New York, and perspective from his dad in Mumbai
The Sholay generation knew how to party over movies with friends. Netflix Party wants to recreate the experience for millennials. Apparently, the crazier the movie, the better it is
The do-learn-do mantra to learn continually
Business As Usual marketers are blissfully insulated from what’s happening on TikTok, an app that has at least 200 million of their own core customers hooked
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