New Rules of Business 2.0 / Disruptors
Paper Boat: Riding on a wave of nostalgia
![Paper Boat: Riding on a wave of nostalgia](https://d25ecq9zgd9hts.cloudfront.net/img/2016/09/paper-boat.jpg)
In this video, Neeraj Kakkar, co-founder of the Paper Boat brand and Shripad Nadkarni, an investor in the brand, talk about the magic formula that got people hooked and which helped them create a new beverages segment—ethnic drinks