Based out of her perch in Beijing, Neelima Mahajan sends her dispatches on how China looks like to the Indian eye
12 articles
As P&G and L’Oreal discovered, the consumers are constantly evolving and arriving at the right mix of low-end and high-end offerings is not easy
Neelima Mahajan
Editor in Chief of Think: Act Magazine, Roland Berger
What can companies whose job roles don’t fit the traditional notions of a good career choice, do to retain staff? Starbucks CEO Howard Schultz has a creative solution
Neelima Mahajan
Editor in Chief of Think: Act Magazine, Roland Berger
The Chinese buy more and travel more, and brands are going out of their way to woo Chinese shoppers, both at home and abroad
Neelima Mahajan
Editor in Chief of Think: Act Magazine, Roland Berger
White goods maker Haier is trying out ideas from manufacturing and internet technologies to egg production. Result: Efficiency at China's egg farms has improved tremendously
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China is committing itself to automation. If all goes as per plan, soon robots and automation will be the norm in Chinese factories
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The days of relying on a single sustainable competitive advantage are over; companies must focus on spotting new sources of advantage, exploiting them fast, and quickly moving on
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Alibaba's group-buying website Juhuasuan lets urban users contract farmers to grow selected vegetables on spare plots of land and ship them back to them
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Rumours and planted stories can make or mar a brand’s fortunes. Here's how to counter - or not counter - them
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Food delivery services like Baidu Waimai have found an opportunity in helping people try out new restaurants and restaurants expand their customer base
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BGI's secret sauce: an endless curiosity, a unique low-cost platform and a willingness to take on ambitious projects
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