About the author

Founding Fuel

Founding Fuel aims to create the new playbook of entrepreneurship. Think of us as a hub for entrepreneurs- the go-to place for ideas, insights, practices and wisdom essential to build the enterprise of tomorrow. It is co-founded by veteran journalists Indrajit Gupta and Charles Assisi, along with CS Swaminathan, the former president of Pearson's online learning venture.

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How to make cultural festivals independent, inclusive, and sustainable

Cultural festivals succeed when they put community before commerce and independence before sponsorship—while continuously experimenting to stay relevant and inclusive. Insights from the builders of the Bangalore Lit Fest and Mumbai’s MAMI film festival