Santosh is the Managing Director and CEO of Future Brands Ltd. Future Brands is a branding services company that creates and manages a portfolio of brands and offers consulting services in the brand and consumer space. Before taking up this assignment, he was the President of McCann-Erickson, one of India’s premier advertising agencies. A postgraduate from Indian Institute of Management Ahmedabad, his interest lies in studying the evolving nature of consumer culture in India. He wears two hats, one as an authoritative voice in matters relating to brands and consumers and the other as a social commentator, making sense of the complex changes India is undergoing.

He has served on the board of ING Vysya Bank and is currently on the boards of Future Consumer Products Limited, Oxfam India and Breakthrough. He is also a member of the Governing Councils of Mudra Institute of Communication, Ahmedabad and Praxis Business School, Kolkata. He has been writing a weekly column in The Times of India for over 16 years and is the author of the bestselling Mother Pious Lady—Making Sense of Everyday India, a book that examines how the everyday life of middle-class India has evolved.