Skip to main content
Founding FuelFounding Fuel
NM
Neelima Mahajan

Neelima Mahajan

Editor in Chief of Think: Act Magazine, Roland Berger

From my base in Hong Kong, I oversee Roland Berger's management magazine, Think:Act. I have a keen interest in management thought. Over a career spanning two decades, I have interviewed several thought leaders like C.K. Prahalad, Michael Porter, Philip Kotler, Clayton Christensen, Henry Mintzberg, Henry Chesbrough, Marshall Goldsmith and Gary Hamel, and Nobel Prize winners John Nash and Amartya Sen.

Before coming to Hong Kong, I spent four-and-a-half years in Beijing as editor of a China-focused business and management publication. China taught me many things, most of all it gave me a refreshing take on business. Prior to that, I was an International Visiting Scholar at the University of California Berkeley. There, I explored how publications need to evolve with changes in technology and reader habits, and business journalism in Silicon Valley. I was also awarded a Bill and Melinda Gates Foundation fellowship as part of the Africa Reporting Project to write about coffee and climate change in Uganda, Africa.

I have worked with some of India's best known publications such as Forbes India, The Times of India and Businessworld. In 2010, I received the Polestar Award for Excellence in IT and Business Journalism.

I have researched and edited books like Leading with Conviction (Jossey-Bass) by Shalom Saada Saar and Michael Hargrove, and Culture of the Sepulchre (Penguin India) by Madanjeet Singh. The second book is closely linked to my family's personal history in East Africa.

My Work

Deciphering the Chinese consumer
·Business & Strategy

Deciphering the Chinese consumer

As P&G and L’Oreal discovered, the consumers are constantly evolving and arriving at the right mix of low-end and high-end offerings is not easy

NM
Neelima Mahajan

Neelima Mahajan

Editor in Chief of Think: Act Magazine, Roland Berger

Family comes first at Starbucks China
·Leadership & Organisation

Family comes first at Starbucks China

What can companies whose job roles don’t fit the traditional notions of a good career choice, do to retain staff? Starbucks CEO Howard Schultz has a creative solution

NM
Neelima Mahajan

Neelima Mahajan

Editor in Chief of Think: Act Magazine, Roland Berger

The rise of the big spenders of China
·Economy, Policy & Society

The rise of the big spenders of China

The Chinese buy more and travel more, and brands are going out of their way to woo Chinese shoppers, both at home and abroad

NM
Neelima Mahajan

Neelima Mahajan

Editor in Chief of Think: Act Magazine, Roland Berger