New Rules of Business
Thinking from the customers' point of view creates winners
Successful companies build products that appeal to the customers' self interest rather than their own.
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New Rules of Business
Why chasing profit may be self defeating
Successful businesses reach for a higher cause - providing a memorable experience that enriches customers' lives
New Rules of Business
How to get your sales team to build relationships
It makes better business sense to serve a customer over the lifetime of the relationship rather than merely sell. A simple way to make that happen is by changing how you incentivise your salespersons
New Rules of Business
The new mantra of consultative selling
Smart companies aren't hiring salespeople anymore. They're investing, with good reason, in a different breed altogether.
Hunting with the hounds
Rahul Sharma has built audacity into Micromax. He wants to take on the might of Xiaomi, Samsung and even Google, in the smartphone market
Sadhguru and Ram Charan on Innovation, Creativity, and Spirituality
Prof Ram Charan decodes Steve Jobs' legacy at Apple
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