New Rules of Business
Why chasing profit may be self defeating
Successful businesses reach for a higher cause - providing a memorable experience that enriches customers' lives
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New Rules of Business
Successful businesses reach for a higher cause - providing a memorable experience that enriches customers' lives
New Rules of Business
It makes better business sense to serve a customer over the lifetime of the relationship rather than merely sell. A simple way to make that happen is by changing how you incentivise your salespersons
New Rules of Business
Smart companies aren't hiring salespeople anymore. They're investing, with good reason, in a different breed altogether.
Rahul Sharma has built audacity into Micromax. He wants to take on the might of Xiaomi, Samsung and even Google, in the smartphone market
Prof Ram Charan decodes Steve Jobs' legacy at Apple
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