Vineeta Singh, CEO of Sugar Cosmetics, talks about turning fears into wins, taking an unconventional approach to succeed in a David & Goliath scenario, and building resilience from unexpected sources

• Play Time : 30 mins

• Tags
• Vineeta Singh
• Sugar Cosmetics
• beauty business
• Entrepreneurship

During a recession, people go out of their way to look good. It may seem counter-intuitive. But it is to retain a semblance of normalcy and that is why sales of lipsticks boom. But things are different now

• Read Time : 3 mins

• Tags
• Consumer Behaviour
• cosmetics industry
• COVID-19
• beauty business