Bharat is watching this. Is your brand watching too?
Business As Usual marketers are blissfully insulated from what’s happening on TikTok, an app that has at least 200 million of their own core customers hooked
Tag : millennials
Please look now: We are changing
To make sense of the uncertainties and disruptions around us, we must try and understand the underlying human attitudes and behaviour. There’s much for brands and marketers to learn from the TikTok phenomenon
Death of the white shirt?
The millennials’ love for selfies is driving a change in what sells in apparel stores—and the rise of Jawed Habib
A story of debt. A story of opportunities
In this podcast economist Ajit Ranade talks about the larger picture behind the culture of debt among urban youth that Gayatri Jayaraman describes in her book. And the real story is very different from what you’d imagine at first glance
Look beyond the popular narrative
This Week: Aadhaar and democratising data, Nandan Nilekani and Infosys, the startup ethos, and the importance of a questioning mindset
‘At heart, all founders are hackers’
In her book ‘Who Me, Poor?’ Gayatri Jayaraman explores the aspirations and compulsions that fuel a culture of consumption and debt among India’s millennials. This extract examines the startup ethos in that context—an ethos that is about not paying attention to what went before
The silent media and a restrained generation
A lot many things got our attention this week. From astute observations on an eyeballs-focused media, to why the millennials are not too very different and changes at Tata House
Ask Bagchi
Am I too old for my company?
The average age in companies is getting younger and these employees are wired differently. How do you deal with the organizational consequences of that altered reality?
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