·Corporate Strategy
A Merger Is Not an Idea
Why the Omnicom - Interpublic deal reveals a deeper failure of imagination in advertising
Business And Strategy
162 results
·Corporate Strategy
Why Emotions Are First Principles in Product Strategy
Products succeed when they answer what people feel, not just what they need
·Corporate Strategy
Book Extract: From customer journeys to integrated experiences
A brand’s attempt at relevance and how AI worked for it. An extract from Sangeet Paul Choudary’s new book, “Reshuffle”
·Corporate Strategy
Power shifts and algorithms
Sangeet Paul Choudary in conversation with Shrinath V on how AI is changing business strategy. Part one of the two-part podcast: “The Next Game: Competing When AI Changes the Rules.”
·Corporate Strategy
Where to Play and How to Win in the AI Era
Sangeet Paul Choudary, author of ‘Reshuffle’, in conversation with Shrinath V. The final in a 2-part podcast: ‘The Next Game: Competing When AI Changes the Rules’
·Corporate Strategy
Tech Titans and Billion Dollar Bets
SoftBank insider Alok Sama talks about the mind of the investment company’s iconic founder Masayoshi Son, how venture capital operates, the tech bros, India’s true potential, and more
·Corporate Strategy
Just Do It, Again
Iconic brands have a strong core. Any attempt to transform the core, driven by big consumer and lifestyle changes, can be particularly tricky, as global sportswear brand Nike discovered recently
·Corporate Strategy
Heatwave, Flood & Water Stress: India Inc’s Tryst with Extreme Weather Patterns
Why businesses need a holistic climate action plan. Now!
·Corporate Strategy
Hybrids in an EV era
Propelled by the Toyota and Suzuki partnership, the resurgence of hybrids is a signal that the electric mobility revolution in India may take a lot longer than was assumed
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